Nestled in the vibrant streets of the 4th district of Porto Alegre, Brazil, Grezz emerges as a beacon of musical convergence. More than just a venue, Grezz embodies the essence of community, creativity, and celebration. It is a fusion of a music studio, bar, and show house, where every chord struck and every note played resonates with the collective heartbeat of its patrons.

In the endeavor to encapsulate Grezz's essence, our branding project embarked on a journey of exploration and innovation. At its core lay the central concept - "Music is what unites us". This mantra served as the guiding principle, shaping every facet of Grezz's identity and experience. From the creation of the name itself to the development of the visual and verbal languages, our mission was clear: to evoke the spirit of jazz and music production while fostering a sense of belonging and connection.

Inspired by the timeless allure of jazz, with subtle symbols and terms from music production, the visual language of Grezz was meticulously crafted to resonate with its audience. Drawing upon a monochromatic palette of purples and greys, reminiscent of the hues often found in jazz album covers, the branding exudes sophistication and depth. The typography, bold and condensed, pays homage to the iconic lettering seen on jazz album covers, evoking a sense of nostalgia and familiarity. To add a tactile dimension, instrument photos were transformed into screen tone textures, inviting patrons to not only see but also feel the rhythm and soul of Grezz. This intricate fusion of visual elements creates an immersive experience that celebrates the essence of jazz and music production, while inviting patrons to embark on a journey of discovery and connection.